Anti Drink Drive – Scottish Executive: A really basic idea that was photographed in the same way with good results. It obeys the golden rule of photography; KISS – Keep It Simple Stupid. Everything was shot on film with ambient light and incurred minimal post production. A really simple but effective and striking anti drink drive poster campaign. It won Gold, Best poster and Best Poster Campaign in the Roses Advertising Awards 06. 35mm SLR  / colour neg